"Coaches Can Read, Too"

Establishing the Territory

-       When Sean Branick begins to establish a territory regarding his discourse community of football coaches, he does this very effectively. Swales refers to this move as  “providing necessary background on the topic.” Branick does this by giving a brief intro about the football coach discourse community. He says that they come from your everyday people to “legends”. This knowledge is important because it provides with a little insight on the community before diving into it.

Establishing a Niche

-       In this part of the introduction, according to Swales, is when an atuthor makes their claim or says their purpose. Sean Branick does this in this particular article by making a statement claiming that the work coaches put in is overlooked and that there is many behind the scene factors that go into making a successful coach.

Occupying a Niche

-       In this mode the author will fill in the gaps. They will say how they will accomplish their research question. Sean does this by stating in the final sentence of his introduction the great attributes and characteristics a coach must have to be successful.